PANTALOONS

Ramadan / Eid Campaign

Client
Pantaloons
Sector
Retail Fashion
Service
Production, Photography, Post-Production
Partner
Ogilvy

An Eid campaign. End to end.

Ogilvy briefed us to produce Eid campaign stills for Pantaloons. We handled production end to end: set design, styling, photography and

post-production across two distinct setups.

Built and shot on a single day.

The set was built and dressed for Eid.

A warm home interior, designed to hold four figures

without competing with them.

Shot to run independently across social and print.

The family frame used the same set, rebuilt for second unit. 

Both setups delivered to Ogilvy and deployed across

every Pantaloons store in India

and across social throughout Ramadan and Eid.

Two sets. One day.

 

Every Pantaloons store in India.