Bontrue is a premium furniture brand with five stores across Hyderabad.
It needed one creative partner across everything it puts out, not a vendor per channel.
Bridgegap brought us in two years ago.
The retainer is still running.
Six films, written, shot, and cut. This is one of them.
Every collection launches as its own campaign.
Sketch, fabric, silhouette, key visual.
Built as one system and repeated for every launch since.
A brand is not a campaign.
It has to hold together every month, on every surface.
That is the job here.
Collection campaigns, films,
packaging, print, festive collateral, social, and web.
Designed once, carried everywhere,
held to the same standard for two years.
When Bontrue needed an aftercare service,
we built Boncare from the ground up.
We built it from the ground up:
the bottle, the label, the brochure, and the identity holding them together.
The Boncare specialist takes it to the customer, to maintain and care for the furniture where it lives.
Product reels are shot in-store,
on the floor the customer walks.
Cut for the feed and delivered against the
monthly social calendar.
The seasonal collateral runs every year.
Festival cards, designed, printed, and
sent under the brand’s name.
The delivery fleet is branded
on both sides and runs
between the five stores.
The feed when the retainer began.
The feed now.
Two years of continuous output:
six films, campaign stills, packaging, and print,
delivered against the brand’s retail and campaign calendar.
The work runs across all five Hyderabad stores,
the website, the social channels, and the fleet moving between them.